on Radio Wanaka
WHY CHOOSE RADIO?
In a nutshell, Kiwis listen to radio. Over 80% of them each week in fact.
RADIO TARGETS YOUR AUDIENCE
Radio is great at targeting & reaching your key audience. Roy, Radio Wanaka & Coast attract different listeners. This gives advertisers the opportunity to talk selectively to the groups they are most interested in.
RADIO CUTS THROUGH
Listeners tend to be doing something while they are listening to the radio. This means that they don’t feel the need to fast forward the ads like they do with TV. Research suggests that radio has one of the lowest levels of advertising avoidance of any media.
RADIO IS A FRIEND
Listeners use radio for emotional reasons: to cheer them up; or to keep them company when they’re on their own. So, radio is a kind of friend. It’s even more powerful when advertising extends into sponsorships and promotions.