A controversial TikTok filter

A controversial TikTok filter that artificially made users look overweight has now been removed from the platform after a wave of backlash. The “chubby filter,” which used AI to simulate virtual weight gain, went viral with users posting exaggerated before-and-after shots — but not everyone was laughing.

Key Points:

• The Filter: Designed to make users appear heavier, the filter quickly went viral as people used it for comedic effect or shock value.

• User Backlash: Many TikTok users said the filter promoted body shaming, reinforcing harmful stereotypes and making fun of weight gain.

• Expert Warnings: Mental health professionals cautioned that filters like this could fuel toxic diet culture, harm self-esteem, and even trigger eating disorders.

• TikTok Takes Action: After major media coverage, including a report from the BBC, TikTok pulled the filter entirely from the app.

• Double Standards Noted: Some users pointed out the irony that filters promoting unrealistic beauty standards — like slimming effects or AI-enhanced features — are still widely used and often go unchallenged.

While some viewed the filter as harmless fun, the broader response made it clear: jokes at the expense of people’s bodies aren’t funny to everyone. In an age where AI and filters shape how we see ourselves and others, what’s “just a filter” can actually carry a lot more weight than we think.