Aspiring Law Business Spotlight – Samford Cathie Photography

Introducing Samford (Sam) Cathie – a Wanaka-based commercial photographer and videographer whose visual storytelling brings spaces, people, and brands to life. With over a decade of experience—and a background that began in Auckland in 2012—Sam now operates from the stunning backdrop of Wanaka, serving clients throughout Queenstown and across New Zealand. Instagram+9Sampford Cathie Photo + Video+9Find A Photographer+9

Visual Storytelling with Purpose

Sam’s work spans a wide range of commercial disciplines, including architectural and interior photography, luxury holiday homes and Airbnb rentals, brand and advertising imagery, headshots and portraits, as well as real estate photography and videography. His visual approach is clean, intentional, and designed to elevate marketing, websites, social media, and editorial content. Sampford Cathie Photo + Video+1

A Unique Perspective

Sam’s minimalistic style isn’t just an aesthetic choice—it’s influenced by his rare eye condition, keratoconus. He credits this condition with helping shape his distinctive visual sensibility. Sampford Cathie Photo + Video+1

Recognized for Excellence

His dedication to craft has earned him an impressive array of accolades:

• 2023 – Honorable Mention, ReFocus Awards (Architecture)

• 2022 – Seven Highly Commended, Asia Pacific Photo Awards (Advertising & Editorial)

• 2021 – Highly Commended, Asia Pacific Photo Awards (Commercial & Landscape)

• Plus multiple accolades at the Black & White Spider Awards, NZIPP Iris Awards, and Best of Houzz from 2017 to 2021. Sampford Cathie Photo + Video+2Sampford Cathie Photo + Video+2

What His Clients Say

Feedback from clients consistently highlights Sam’s professionalism, attention to detail, and ease of collaboration:

“I can’t say enough about how professional Sampford is and the quality of work he provides. He has a very good eye for detail! We were so pleased with his work that we will continue to use him in the future.” — CabineTree Wanaka Instagram+7Sampford Cathie Photo + Video+7Sampford Cathie Photo + Video+7
“From start to finish, the communication and experience was wonderful with Sam! The video exceeded our expectations and we will absolutely recommend and use Sam again.” — Stonewood Homes Wanaka Sampford Cathie Photo + Video+1

Easy to Work With – Wherever You Are

Whether you're in Wanaka, Queenstown, or anywhere across Otago and New Zealand, Sam is ready to help. He comfortably combines stills and video in one shoot—saving clients the hassle of coordinating multiple creatives—and is open to traveling for all types of assignments.