Introducing LEGO® Play: The Ultimate Creative App for Young Builders

The LEGO Group has just launched LEGO® Play, an exciting new app designed for young brick enthusiasts, builders, and creators. This kid-friendly platform offers a safe and inspiring environment for children to bring their LEGO creations to life, connect with friends, watch videos, play games, and more.

LEGO® Play is packed with features that encourage creativity and imagination. The app introduces innovative tools like Creative Canvas, where kids can edit and design images, and Brick Builder, a 3D digital building experience with LEGO elements. These tools allow young builders to experiment and express their creativity in new and exciting ways. Users can also personalize their experience by creating unique LEGO avatars and choosing fun, pre-moderated usernames, all while staying anonymous to ensure a safe environment.

Safety is a top priority for LEGO® Play. The app requires Verified Parental Consent, giving parents complete control over their child's activities. Additionally, a dedicated moderation team is in place to maintain a friendly, inclusive, and positive space for all users.

"We're committed to creating digital experiences where children can play, be creative, and have fun in a safe environment," said Anna Rafferty, SVP of Digital Consumer Engagement at the LEGO Group. "We hope the LEGO Play app becomes a go-to destination for kids to explore their creativity, find inspiration, and share their builds with others."

Beyond building and designing, LEGO® Play offers a variety of minigames and a video feed filled with engaging LEGO content to inspire young minds.

The LEGO Play app is now available in 76 countries and 25 languages on the Apple App Store and Google Play Store.-out.